Tips for Creating a Killer Explainer Video
In case you haven’t heard, explainer videos are the best way for companies and individuals to promote their brands. These short audio visual commercials allow any business to showcase their products or services. They are the most effective way to produce sales and conversions while keeping your costs low. The overall
benefits of explainer videos are too many for people to ignore. It is why you see them all over social media platforms and video hosting sites. This tutorial contains very useful information for those looking for tips on how to go about creating a killer explainer video.
Things To Consider
Before you start working on your explainer video there are several things you need to consider. Top rated explainer videos can be found all over the internet. To ensure that yours will be a success, there are couple of things to keep in mind. First, you need to know that there are several different types of explainer videos. One of the most popular and widely used are whiteboard or animated explainer videos. Numerous companies use 90 second explainer videos reviews to promote their brands. Several of these have gone on to become some of the best animated explainer videos of 2015 and 2016. In addition to whiteboard explainer videos, you also have live action and screencast. Besides these three, you have 3D and several different others.
Another factor to ponder is whether or not you want to make the explainer video yourself or have someone else do it. This will depend on how much money you are willing to spend on your explainer video. Also, if you have a company or product you believe in, you may want to hire a top rated video production company such as SquareShip. Other options include using people online like freelancers. If that is not an alternative for you, you can make them yourself. This is good for those just starting out. Or for people who are very creative and know how to handle programs and software. There are several affordable and cheap explainer video creation software for you to use. Regardless of how you decide to go about it, here are the tips to creating an awesome explainer video.
Follow The Proven Format
When it comes to making a great explainer video, most of them follow a simple format. The most popular explainer videos of today all focus on four things. One, presenting and explaining to the people their problem. Second showing them in your explainer video the solution. Third, you want to tell the viewers how your brand, product or service works. Lastly, you drive the viewer to take a call to action.
Make Them Short And Simple
No one wants to spend too much time reading or viewing anything these days. People are busy and on the move. That is why you have to keep your explainer video short and simple if it’s going to work. Otherwise, you may lose the potential client’s attention. Avoid going through long explanations or stories that are too complicated. The most important thing to include are the essential factors and elements. Doing this will allow you to deliver your point as efficiently and quickly as possible. At the same time, you also want to ascertain that you solve their problem. After all, that is the whole purpose of your explainer video and why they are watching it.
Demonstrate Why Your Brand Is Different
In all likelihood, there are going to be many people out there trying to sell or are already selling what you have. Unless you have a one in a million type of product or service, you have to convince people why yours is the best. Your service or product explainer video has to make your brand stand out above the rest. Those that accomplish this will be head above their competitors. It is during this part that you will want to focus on why your service or product are beneficial to the potential clients. Too many product explaining videos spend too much time on the great things the product does. Instead, the focus should be on what it can do for the customers.
Literally Write Your Script
Popular and well received explainer videos all contain a story and follow a well written script. Following that concept, it means you have to actually write your script out. Once you do this, it will be much easier to follow and comprehend what your explainer video will be about. And what it will bring to potential clients. When writing your explainer video script, be certain that your story will be appealing to the targeted audience.
Search For The Right Style For Your Company
As stated earlier, there are many different types of explainer videos for services and products. You have to find the right style or format for your business or brand. For some people, live action footage works better than whiteboard. In other instances, the screencast option or other type may suit them better. Research top rated company explainer videos. By viewing these good explainer videos you will see what can and has worked for similar companies or individuals.
Your final step will be making sure your great explainer video has a call to action. This will ensure high conversion rates and sales. Once you have created it, you will want to promote it and share it. Sites such as Vimeo, YouTube and Facebook can greatly help you promote your explainer video. Once you have followed all of these tips for creating a killer explainer video, the next step will be reaping the rewards.